The Power of a Facebook Like

The Power of a Facebook Like

There are some massive misconceptions about a Like on Facebook. Most people’s first reaction to someone liking their Facebook business page is pride, happiness, excitement even. “Someone liked my page! Yes, I am clearly doing something right.” Well…yes and no. The...
The New State of Twitter

The New State of Twitter

Has our newest President changed the way that businesses look at Twitter? Have users suddenly flocked to the platform clamoring for a chance to respond to him or just to watch the situation unfold? These were questions I wanted to know the answers to, because one...
Social Now EQUALS Business Tomorrow

Social Now EQUALS Business Tomorrow

ROI for Social Media. That is an elusive number. Sure, you can get some great analytics, tell you where your customers may be coming from on the web. How long they stay on your site and whether you were getting some great traction from your posts. Yet, this is not...