The Shoppers New Social Media Platform

The Shoppers New Social Media Platform

If you love to shop, then Amazon has created a platform designed especially for you. Last week, Amazon announced their new social media platform – Amazon Spark. There have already been multiple blogs on how it works and how to get into it (its on the mobile app...
The Power of a Facebook Like

The Power of a Facebook Like

There are some massive misconceptions about a Like on Facebook. Most people’s first reaction to someone liking their Facebook business page is pride, happiness, excitement even. “Someone liked my page! Yes, I am clearly doing something right.” Well…yes and no. The...
The New State of Twitter

The New State of Twitter

Has our newest President changed the way that businesses look at Twitter? Have users suddenly flocked to the platform clamoring for a chance to respond to him or just to watch the situation unfold? These were questions I wanted to know the answers to, because one...
Social Engagement is Queen

Social Engagement is Queen

Mari Smith has said it. Gary Vaynerchuk at well. If you know social media than you know that while “content is King, engagement is Queen – and she rules the house!” We can get back to how to create some killer content, but I want to focus on how to...
Social Now EQUALS Business Tomorrow

Social Now EQUALS Business Tomorrow

ROI for Social Media. That is an elusive number. Sure, you can get some great analytics, tell you where your customers may be coming from on the web. How long they stay on your site and whether you were getting some great traction from your posts. Yet, this is not...